
The CEO is the most important and, in many ways, the most demanding role in a company. Despite the rewards and recognition, it can be incredibly lonely, frustrating, and stressful. Understanding the responsibilities and challenges that come with serving a company and its people, my mission is to support CEOs and founders at series B and beyond on their growth journey.
My clients typically have raised series B-D+ or turn over 10-100M in annual revenues and achieve over 100% YoY growth. They employ ~100-1000 staff, have built out their executive team, and face growing pains while scaling people and operations.
Each leader and company is unique, and there is no one-size-fits-all approach. Coaching partnerships are customized on a 1on1 basis with the CEO and often extended to the executive team. I frequently facilitate quarterly strategy off-sites. Engagements last a minimum of twelve months and cover the following areas – Executive coaching for the CEO, business coaching & advisory, and people & culture. To learn more, you can read the article below:
The three pillars of CEO coaching – a framework for leaders of scaling tech companies.
CEO Organizational Culture Leadership Operational People
EXCELLENCE
A better way to scale
EFFECTIVE CEO LEADERSHIP
HEALTHY AND ALIGNED ORGANIZATIONS
HIGH-PERFORMING EXECUTIVE TEAMS AND CULTURE
The CEO is the most important and, in many ways, the most demanding role in a company. Despite the rewards and recognition, it can be incredibly lonely, frustrating, and stressful. Understanding the responsibilities and challenges that come with serving a company and its people, my mission is to support CEOs and founders at series B and beyond on their growth journey.
My clients typically have raised series B-D or turn over 10-100M in annual revenues and achieve over 100% YoY growth. They employ ~100-1000 staff, have built out their executive team, and face growing pains while scaling people and operations.
Each leader and company is unique, and there is no one-size-fits-all approach. Coaching partnerships are customized on a 1on1 basis with the CEO and often extended to the executive team. I frequently facilitate quarterly strategy off-sites.
Engagements last a minimum of twelve months and cover the following areas – Executive coaching for the CEO, business coaching, and people & culture. To learn more, you can read the article below:
The three pillars of CEO coaching – a framework for leaders of scaling tech companies.
CEO Organizational Culture Leadership Operational
EXCELLENCE
A better way to scale
EFFECTIVE CEO LEADERSHIP
HEALTHY AND ALIGNED ORGANIZATIONS
HIGH-PERFORMING TEAMS AND CULTURE
LEADERSHIP
Building strong executive presence.
Improving EQ and PQ and practicing conscious leadership.
Developing advanced management skills and leading at a higher level.
PERFORMANCE
Improving self-awareness and navigating complex decisions.
Optimizing CEO responsibilities.
Improving productivity while maintaining work-life balance.
CAREER
Discovering purpose and impact.
Establishing a personal brand and thought leadership.
Networking and strategic relationship building.
STRATEGY
Achieving strategic clarity and alignment.
Setting company and department KPIs and OKRs.
Designing org structure with clearly defined responsibilities.
EXECUTION
Systemizing execution planning.
Establishing meeting rhythms and agendas.
KPI and OKR tracking and accountability.
Surfacing and addressing issues and decisions constructively.
Standardizing core processes and building out company wiki.
FUNDRAISING
Fundraising strategy and managing investor relations.
Improving financial literacy of CXOs.
EXECUTIVE TEAM
Building a cohesive and high-performing exec team.
Developing CXOs.
Leveraging the Co-founder and CEO / COO partnership.
CULTURE
Recruiting and on-boarding talent.
Implementing performance management systems.
Operationalizing values and maintaining culture at scale.
Improving employee engagement and team productivity.
BOARD
Improving board dynamics. Maximizing board impact and NED engagement.
Conducting effective meetings and committees.
Leveraging the advisory board.
“Katy ran our company offsite helping us to create a new foundation for OKRs and KPIs in the company. I could not have wished for a better event, we reached all the goals we initially scoped and learnt to communicate more effectively as a team. I would highly recommend Katy to accelerate your leadership team and company communications.”

“Katy has become a transformative ingredient to our executive team allowing us to trim the fat and change the way we communicate and collaborate. She’s been game changing to the way we lead.”

If you’re interested in finding out more about my approach and how I work, please get in touch at katy@katytrost.com.


If you’re interested in finding out more about my approach and how I work, please schedule a call below or get in touch at katy@katytrost.com.
Company Offsites
In addition to 1on1 engagements, I work with executive teams and facilitate quarterly strategy off-sites.
For Accelerators
I partner with growth stage accelerators to advise on program design and coach their cohorts.
For Investors
I partner with leading investment firms to support their portfolio companies.