CEO COACHING
I work with CEOs at Series B and beyond. They partner with me to become more effective leaders and build healthy organizations while navigating the challenges of scale.
CEO COACHING
I work with CEOs at Series B and beyond. They partner with me to become more effective leaders and build healthy organizations while navigating the challenges of scale.
WHO I PARTNER WITH
My clients typically have raised Series B–D+ or turn over €10–100M in annual revenues and achieve over 50% YoY growth. They employ ~100–1,000 staff, have built out their executive team, and face growing pains while scaling people and operations.
Leadership, At Scale.
The CEO is the most important and, in many ways, the most demanding role in a company. Despite the rewards and recognition, it can be incredibly lonely, frustrating, and stressful. Understanding the responsibilities and challenges that come with serving a company and its people, my mission is to support CEOs and founders at series B and beyond on their growth journey.
A Better Way To Scale.
Effective CEO Leadership
Strengthening executive leadership, presence, and decision-making under pressure, including role clarity, personal sustainability, and the relationships that matter most.
Healthy and Aligned Organizations
Creating strategic focus and execution discipline as the organisation grows.
From operating cadence and accountability to fundraising strategy and investor relationships.
High-performance leadership and culture
Developing high-performing executive teams, strong culture at scale, and effective board dynamics that support long-term performance.
Leadership, At Scale.
The CEO is the most important and, in many ways, the most demanding role in a company. Despite the rewards and recognition, it can be incredibly lonely, frustrating, and stressful. Understanding the responsibilities and challenges that come with serving a company and its people, my mission is to support CEOs and founders at series B and beyond on their growth journey.
Who I Partner With
My clients typically have raised series B-D+ or turn over 10-100M in annual revenues and achieve over 50% YoY growth. They employ ~100-1000 staff, have built out their executive team, and face growing pains while scaling people and operations.
A Better Way To Scale.
Effective CEO Leadership
Strengthening executive leadership, presence, and decision-making under pressure, including role clarity, personal sustainability, and the relationships that matter most.
Healthy and Aligned Organizations
Creating strategic focus and execution discipline as the organisation grows.
From operating cadence and accountability to fundraising strategy and investor relationships.
High-performance leadership and culture
Developing high-performing executive teams, strong culture at scale, and effective board dynamics that support long-term performance.
CEO Coaching
Each leader and company is unique, and there is no one-size-fits-all approach. Coaching engagements are customized and designed around the CEO and their organisation and often extend to the executive team and board as facilitated strategy off-sites and team cohesion.
Partnerships run for a minimum of twelve months across three areas: Executive coaching for the CEO, business coaching and advisory, and people and culture and may extend to executive teams and boards through facilitated offsites and cohesion work.
Each leader and company is unique, and there is no one-size-fits-all approach.
Coaching engagements are customized and designed around the CEO and their organisation and
often extend to the executive team and board as facilitated strategy off-sites and team cohesion.
Partnerships run for a minimum of twelve months across three areas:
Executive coaching for the CEO, business coaching and advisory, and people and culture and
may extend to executive teams and boards through facilitated offsites and cohesion work.
01
Executive
Coaching
Executive Coaching
CEO-level leadership, presence, and decision-making.
This work focuses on how you lead under pressure, make decisions at scale, and sustain effectiveness over time. We work on leadership presence, role clarity, personal sustainability, and the relationships that matter most at the CEO level.
02
Business Coaching
& Advisory
Business Coaching
& Advisory
Clarity, alignment, and execution as organisations scale.
We address strategic focus, organisational design, and how decisions are made and executed. This includes operating cadence, accountability, and the systems required to support growth without unnecessary complexity.
03
People
& Culture
People & Culture
Building organisations that perform and endure.
Work here spans executive team effectiveness, CXO development, and CEO/COO partnerships. We focus on hiring, performance, values at scale, and board dynamics as the organisation matures.
STRATEGY OFFSITES
In addition to individual CEO engagements, I work with boards, executive teams and facilitate quarterly strategy offsites.
01
ACCELERATORS
I partner with growth and late stage accelerators to advise on program design and coach their cohorts.
02
INVESTORS
I partner with leading VC and PE firms to support their portfolio companies and facilitate retreats.
03
About Katy
I‘m a coach and advisor to CEOs of growth stage tech companies. They partner with me to become more effective leaders and build healthy organizations while navigating the challenges of scale.
Understanding the responsibilities that come with serving a company and its people, my mission is to support CEOs at Series B and beyond on their growth journey.
About Katy
I‘m a coach and advisor to CEOs of growth stage tech companies. They partner with me to become more effective leaders and build healthy organizations while navigating the challenges of scale.
Understanding the responsibilities that come with serving a company and its people, my mission is to support CEOs at Series B and beyond on their growth journey.
How Engagements Begin.
If you’re interested in finding out more about my approach and how I work, please schedule a call below or get in touch at katy@katytrost.com.
I take on a limited number of clients to ensure depth and quality of work.
How Engagements
Begin.
If you’re interested in finding out more about my approach and how I work, please schedule a call below or get in touch at katy@katytrost.com.
I take on a limited number of clients to ensure depth and quality of work.
What My Clients Say.
Having worked closely with Katy during my tenure as CEO of PVcase, I can say with confidence that her guidance was instrumental in both my personal growth as a leader and our company’s overall trajectory.
Katy possesses a rare blend of deep operational knowledge and genuine emotional intelligence. She is not just a coach, but a dedicated partner in success. I cannot recommend her highly enough to any leader looking to scale their business while maintaining their sanity and focus.
I’m a first time founder trying to evolve into being the best scale-up CEO I can be and Katy has been a first class coach in supporting the early steps on this journey. She listens, knows when to give no BS advice and has an extremely valuable depth of experience to draw on that is golden when applied with the context of your own scaling journey.
I rate Katy really highly; she’s super smart, empathetic and helps you become a better leader and operator. I’ll be working with her in the future, for sure.“
David Trainavicius, CEO
Olly Thornton-Berry, CEO
“Katy played a pivotal role in scaling and optimizing our core business operations at Cognism, making a lasting impact on both our strategic execution and cultural evolution. She was instrumental in refining our leadership approach and aligning the organization for effective growth.
Katy’s ability to combine strategic vision with operational execution is rare, and her impact at Cognism was transformational. If you are a founder or CEO looking to scale efficiently while maintaining a strong culture and executional discipline, Katy is the person you want in your corner.“
James Isilay, CEO
James Isilay, CEO
YOU’RE IN GOOD
COMPANY.
A private network for tech CEOs.
COMPANY.
A private network for tech CEOs.
PERA is an invite-only network for CEOs of growth and late-stage tech companies in London. We curate intimate dinners and experiences, facilitate meaningful introductions to strategic partners and investors, and provide a community to scale alongside other CEOs post Series B. Our focus is not growth, but depth – to create a space for genuine, in-person connection and learning.
YOU’RE IN GOOD
COMPANY.
A private network for tech CEOs.
PERA is an invite-only network for CEOs of growth and late-stage tech companies in London. We curate intimate dinners and experiences, facilitate meaningful introductions to strategic partners and investors, and provide a community to scale alongside other CEOs post Series B. Our focus is not growth, but depth – to create a space for genuine, in-person connection and learning.
A founder-to-founder podcast focused on real operating experience. Each episode explores real-world decisions, lessons, and challenges from some of the UK’s most successful technology CEOs.
We aim to share relevant war stories and tactical insight with other CEOs on the same journey.
A founder-to-founder podcast focused on real operating experience. Each episode explores real-world decisions, lessons, and challenges from some of the UK’s most successful technology CEOs.
We aim to share relevant war stories and tactical insight with other CEOs on the same journey.
