
The CEO is the most important and, in many ways, the most demanding role in a company. Despite the rewards and recognition, it can be incredibly lonely, frustrating, and stressful. Understanding the responsibilities and challenges that come with serving a company and its people, my mission is to support CEOs and founders at series B and beyond.
Each leader and company is unique, and there is no one-size-fits-all approach. Coaching partnerships are customized on a 1on1 basis with the CEO and can be extended to the executive team. My clients typically have raised series B-D or generate 5M-100M annual revenue and achieve over 100% YoY growth. They employ ~100-500 staff, have built out their executive team, and face growing pains while scaling people and operations. Engagements last a minimum of six months and cover the following areas – Executive coaching for the CEO, business coaching & advisory, and people & culture. To learn more, you can download the white paper below:
The three pillars of CEO coaching – a framework for leaders of scaling tech companies (pdf).
The CEO is the most important and, in many ways, the most demanding role in a company. Despite the rewards and recognition, it can be incredibly lonely, frustrating, and stressful. Understanding the responsibilities and challenges that come with serving a company and its people, my mission is to support CEOs and founders at series B and beyond.
Each leader and company is unique, and there is no one-size-fits-all approach. Coaching partnerships are customized on a 1on1 basis with the CEO and can be extended to the executive team.
My clients typically have raised series B-D or generate 5M-100M annual revenue and achieve over 100% YoY growth. They employ ~100-500 staff, have built out their executive team, and face growing pains while scaling people and operations.
Engagements last a minimum of six months covering the following areas – Executive coaching for the CEO, business coaching, and people & culture. To learn more, you can download the white paper below:
The three pillars of CEO coaching – a framework for leaders of scaling tech companies (pdf).
LEADERSHIP
Building strong executive presence, practicing conscious leadership, and advancing management skills.
PERFORMANCE
Improving decision making skills and emotional intelligence. Optimizing productivity while maintaining a healthy work-life balance.
CAREER
Personal branding and networking. Discovering purpose and impact. Creating a long-term career vision and goals.
STRATEGY
Achieving strategic clarity and alignment. Setting company and department KPIs and OKRs. Designing organizational structure with clearly defined department and individual responsibilities.
EXECUTION
Systemizing execution planning. Establishing meeting rhythms and agendas. KPI and OKR tracking and accountability. Surfacing and addressing issues and decisions. Standardizing core processes.
CASH
Fundraising. Leveraging cash flow strategies. Improving financial literacy of CXOs.
EXECUTIVE TEAM
Building a cohesive and high-performing leadership team. Enabling and developing CXOs. Leveraging the Co-Founder and CEO / COO partnerships.
CULTURE
Recruiting and on-boarding top talent. Implementing performance management systems. Operationalizing values and maintaining culture at scale. Improving employee engagement and team productivity.
BOARD
Maximizing board impact and NED engagement. Conducting effective meetings and committees. Managing the advisory board.
“Katy ran our company offsite helping us to create a new foundation for OKRs and KPIs in the company. I could not have wished for a better event, we reached all the goals we initially scoped and learnt to communicate more effectively as a team. I would highly recommend Katy to accelerate your leadership team and company communications.”

“Katy has become a transformative ingredient to our executive team allowing us to trim the fat and change the way we communicate and collaborate. She’s been game changing to the way we lead.”

If you’re interested in finding out more about my approach and how I work, please get in touch at katy@katytrost.com.


If you’re interested in finding out more about my approach and how I work, please get in touch at katy@katytrost.com.
Company Offsites
In addition to 1on1 engagements, I work with executive teams and facilitate quarterly strategy offsites.
For Accelerators
I partner with growth stage accelerators to advise on program design and coach their cohorts.
For Investors
I partner with leading investment firms to support their portfolio companies.