CEO COACHING
I work with CEOs at Series B and beyond. They partner with me to become more effective leaders and build healthy organizations while navigating the challenges of scale.
CEO COACHING
I work with CEOs at Series B and beyond. They partner with me to become more effective leaders and build healthy organizations while navigating the challenges of scale.
Leadership At Scale.
The CEO is the most important and, in many ways, the most demanding role in a company. Despite the rewards and recognition, it can be incredibly lonely, frustrating, and stressful. Understanding the responsibilities and challenges that come with serving a company and its people, my mission is to support CEOs and founders at series B and beyond on their growth journey.
Effective CEO Leadership
Strengthening executive leadership, presence, and decision-making under pressure, including role clarity, personal sustainability, and the relationships that matter most.
Healthy & Aligned Organizations
Creating strategic focus and execution discipline as the organisation grows. From operating cadence and accountability to fundraising strategy and investor relationships.
Performance Culture
Developing high-performing executive teams, strong culture at scale, and effective board dynamics that support long-term performance.
Leadership At Scale.
The CEO is the most important and, in many ways, the most demanding role in a company. Despite the rewards and recognition, it can be incredibly lonely, frustrating, and stressful.
Understanding the responsibilities and challenges that come with serving a company and its people, my mission is to support CEOs and founders at series B and beyond on their growth journey.
•
Effective CEO Leadership
Strengthening executive leadership, presence, and decision-making under pressure, including role clarity, personal sustainability, and the relationships that matter most.
Healthy & Aligned Organizations
Creating strategic focus and execution discipline as the organisation grows. From operating cadence and accountability to fundraising strategy and investor relationships.
Performance Culture
Developing high-performing executive teams, strong culture at scale, and effective board dynamics that support long-term performance.
WHO I PARTNER WITH
My clients typically have raised Series B–D+ or turn over €10–100M in annual revenues and achieve over 50% YoY growth. They employ ~100–1,000 staff, have built out their executive team, and face growing pains while scaling people and operations.
WHO I PARTNER WITH
My clients typically have raised Series B–D+ or turn over €10–100M in annual revenues and achieve over 50% YoY growth. They employ ~100–1,000 staff, have built out their executive team, and face growing pains while scaling people and operations.
CEO Coaching
Each leader and company is unique, and there is no one-size-fits-all approach. Coaching engagements are customized and designed around the CEO and their organization and often extend to the executive team and board as facilitated strategy off-sites and team cohesion.
Partnerships run for a minimum of twelve months across three areas:
Executive coaching for the CEO, business coaching and advisory, and people and culture and
may extend to executive teams and boards through facilitated offsites and cohesion work.
01
Executive
Coaching
CEO LEADERSHIP, PERFORMANCE, AND CAREER
Building strong executive presence and leading at a higher level, while improving self-awareness and EQ to navigate complex decisions and optimize performance. Discovering purpose, establishing a personal brand, and developing the strategic relationships that drive meaningful impact.
02
Business Coaching
& Advisory
STRATEGY, EXECUTION, AND FUNDRAISING
Achieving strategic clarity and alignment, setting KPIs and OKRs, and designing org structure with clearly defined responsibilities. Systemizing execution, establishing meeting rhythms, and standardizing core processes. Managing fundraising strategy, and investor relations.
03
People &
Culture
COMPANY CULTURE, EXECUTIVE TEAM, BOARD
Recruiting and on-boarding top talent. Operationalizing values, and maintaining culture and performance at scale. Building a cohesive executive team, developing CXOs, and maximizing board impact and dynamics.
CEO Coaching
Each leader and company is unique, and there is no one-size-fits-all approach. Coaching engagements are customized and designed around the CEO and their organization and often extend to the executive team and board as facilitated strategy off-sites and team cohesion.
Partnerships run for a minimum of twelve months across three areas:
Executive coaching for the CEO, business coaching and advisory, and people and culture and
may extend to executive teams and boards through facilitated off-sites and cohesion work.
01 Executive Coaching
CEO LEADERSHIP, PERFORMANCE, CAREER
Building strong executive presence and leading at a higher level, while improving self-awareness and EQ to navigate complex decisions and optimize performance. Discovering purpose, establishing a personal brand, and developing the strategic relationships that drive meaningful impact.
02 Business Coaching & Advisory
STRATEGY, EXECUTION, AND FUNDRAISING
Achieving strategic clarity and alignment, setting KPIs and OKRs, and designing org structure with clearly defined responsibilities. Systemizing execution, establishing meeting rhythms, and standardizing core processes. Managing fundraising strategy, and investor relations.
03 People & Culture
CULTURE, EXECUTIVE TEAM, AND BOARD
Recruiting and on-boarding top talent. Operationalizing values, and maintaining culture and performance at scale. Building a cohesive executive team, developing CXOs, and maximizing board impact and dynamics.
I Also Partner With
STRATEGY OFFSITES
In addition to individual CEO engagements, I work with boards, executive teams and facilitate quarterly strategy offsites.
01
ACCELERATORS
I partner with growth and late stage accelerators to advise on program design and coach their cohorts.
02
INVESTORS
I partner with leading VC and PE firms to support their portfolio companies and facilitate retreats.
03
I Also Partner With
STRATEGY OFFSITES
In addition to individual CEO engagements, I work with boards, executive teams and facilitate quarterly strategy offsites.
01
ACCELERATORS
I partner with growth and late stage accelerators to advise on program design and coach their cohorts.
02
INVESTORS
I partner with leading VC and PE firms to support their portfolio companies and facilitate retreats.
03
About Katy
I‘m a coach and advisor to CEOs of growth stage tech companies. They partner with me to become more effective leaders and build healthy organizations while navigating the challenges of scale.
Understanding the responsibilities that come with serving a company and its people, my mission is to support CEOs at Series B and beyond on their growth journey.
About Katy
I‘m a coach and advisor to CEOs of growth stage tech companies. They partner with me to become more effective leaders and build healthy organizations while navigating the challenges of scale.
Understanding the responsibilities that come with serving a company and its people, my mission is to support CEOs at Series B and beyond on their growth journey.
How Engagements Begin.
If you’re interested in finding out more about my approach and how I work, please schedule a call below or get in touch at katy@katytrost.com.
I take on a limited number of clients to ensure depth and quality of work.
How Engagements
Begin.
If you’re interested in finding out more about my approach and how I work, please schedule a call below or get in touch at katy@katytrost.com.
I take on a limited number of clients to ensure depth and quality of work.
What My Clients Say.
Having worked closely with Katy during my tenure as CEO of PVcase, I can say with confidence that her guidance was instrumental in both my personal growth as a leader and our company’s overall trajectory.
Katy possesses a rare blend of deep operational knowledge and genuine emotional intelligence. She is not just a coach, but a dedicated partner in success. I cannot recommend her highly enough to any leader looking to scale their business while maintaining their sanity and focus.
I’m a first time founder trying to evolve into being the best scale-up CEO I can be and Katy has been a first class coach in supporting the early steps on this journey. She listens, knows when to give no BS advice and has an extremely valuable depth of experience to draw on that is golden when applied with the context of your own scaling journey.
I rate Katy really highly; she’s super smart, empathetic and helps you become a better leader and operator. I’ll be working with her in the future, for sure.“
David Trainavicius, CEO
Olly Thornton-Berry, CEO
“Katy played a pivotal role in scaling and optimizing our core business operations at Cognism, making a lasting impact on both our strategic execution and cultural evolution. She was instrumental in refining our leadership approach and aligning the organization for effective growth.
Katy’s ability to combine strategic vision with operational execution is rare, and her impact at Cognism was transformational. If you are a founder or CEO looking to scale efficiently while maintaining a strong culture and executional discipline, Katy is the person you want in your corner.“
James Isilay, CEO
James Isilay, CEO
What My Clients Say.
“Having worked closely with Katy during my tenure as CEO of PVcase, I can say with confidence that her guidance was instrumental in both my personal growth as a leader and our company’s overall trajectory.
Katy possesses a rare blend of deep operational knowledge and genuine emotional intelligence. She is not just a coach, but a dedicated partner in success. I cannot recommend her highly enough to any leader looking to scale their business while maintaining their sanity and focus.“
David Trainavicius, CEO
“I’m a first time founder trying to evolve into being the best scale-up CEO I can be and Katy has been a first class coach in supporting the early steps on this journey. She listens, knows when to give no BS advice and has an extremely valuable depth of experience to draw on that is golden when applied with the context of your own scaling journey.
We aim to share relevant war stories and tactical insight with other CEOs on the same journey.
Olly Thornton-Berry, CEO
“Katy played a pivotal role in scaling and optimizing our core business operations at Cognism, making a lasting impact on both our strategic execution and cultural evolution. She was instrumental in refining our leadership approach and aligning the organization for effective growth.
Katy’s ability to combine strategic vision with operational execution is rare, and her impact at Cognism was transformational. If you are a founder or CEO looking to scale efficiently while maintaining a strong culture and executional discipline, Katy is the person you want in your corner.“
James Isilay, CEO
James Isilay, CEO
YOU’RE IN GOOD COMPANY.
A private network for tech CEOs.
PERA is an invite-only network for CEOs of growth and late-stage tech companies in London. We curate intimate dinners and experiences, facilitate meaningful introductions to strategic partners and investors, and provide a community to scale alongside other CEOs post Series B. Our focus is not growth, but depth – to create a space for genuine, in-person connection and learning.
YOU’RE IN GOOD
COMPANY.
A private network for tech CEOs.
PERA is an invite-only network for CEOs of growth and late-stage tech companies in London. We curate intimate dinners and experiences, facilitate meaningful introductions to strategic partners and investors, and provide a community to scale alongside other CEOs post Series B. Our focus is not growth, but depth – to create a space for genuine, in-person connection and learning.
A founder-to-founder podcast focused on real operating experience. Each episode explores real-world decisions, lessons, and challenges from some of the UK’s most successful technology CEOs.
We aim to share relevant war stories and tactical insight with other CEOs on the same journey.
A founder-to-founder podcast focused on real operating experience. Each episode explores real-world decisions, lessons, and challenges from some of the UK’s most successful technology CEOs.
We aim to share relevant war stories and tactical inights with other CEOs on the same journey.
