KATY TROST
EXECUTIVE AND BUSINESS COACHING
I support and develop growth-focused CEOs as they navigate the challenges of scaling up. They partner with me to become more effective leaders and improve the performance of their teams and organizations.
KATY TROST
EXECUTIVE AND BUSINESS COACHING
I support and develop growth-focused CEOs as they navigate the challenges of scaling up. They partner with me to become more effective leaders and improve the performance of their teams and organizations.
Achieving CEO excellence means mastery of the six key elements of the role – setting the strategy, aligning the organization, leading the top team, working with the board, being the face of the company to external stakeholders, and managing one’s own time and energy.
The CEO is the most important and in many ways the most difficult job in an organization. To be willing to do whatever it takes to serve a company and its people means carrying enormous responsibility and commitment. Despite the rewards and recognition of the role, it can be incredibly lonely, frustrating, and stressful. My mission is to support and develop growth-focused CEOs and entrepreneurs as they scale their companies so they can positively transform societies, economies, and the world.
With a focus on Leadership, Strategy, and Execution, I help CEOs and their executive teams implement a system that creates consistency and scalability in their organizations. It allows them to gain leverage and optimize current operations while working towards their long-term vision and moving the company into the future. In my coaching, I have found typical key areas that many of my clients appreciate focusing on. However, there is no one-size-fits-all approach. Therefore, all programs are tailored to each individual and their organization.
LEADERSHIP
- Building a strong executive presence to master stakeholder relationships.
- Advancing leadership and management skills to support the executive team in implementing the organization’s strategy.
- Deepening self-awareness and practicing conscious leadership to foster creativity, collaboration, and innovation.
- Increasing productivity and efficiency (time, focus, organization, etc.).
- Strengthening psychological resilience and emotional intelligence to relieve stress, cope with crisis, and bounce back from adversity.
STRATEGY
A lack of overall direction, miscommunication across stakeholders, or revenue and gross margin not growing as expected are signs of strategic issues.
- Redefining a shared long-term vision and purpose of the organization that align and inspire people.
- Outthinking the competition and creating competitive advantage.
- Discovering core values that influence decision making and shape the company’s culture.
- Establishing 3-5 year objectives and setting annual and quarterly OKRs that need to be accomplished to move the company forward.
- Analyzing Strengths, Weaknesses, and Trends to keep the strategy relevant and fresh.
- Identifying KPIs for maintaining the balance between people (employees, customers, shareholders) and processes (make/buy, sell, record keeping).
EXECUTION
Daily firefighting, people working overtime and spinning their wheels, or the company generating less than 3 times industry average profitability can be attributed to ineffective execution.
- Strengthening the executive team with members understanding each other‘s differences and styles.
- Recruiting and onboarding A-players who support the company’s growth objectives.
- Redesigning the organizational structure with clearly defined responsibilities for each department and role.
- Setting quarterly OKRs and weekly KPIs for each team and individual while providing continuous feedback to drive performance.
- Establishing a consistent communication rhythm to create transparency and move information quickly through the organization.
- Standardizing and documenting core processes to and keep the business and team organized and aligned.
If you’re interested in finding out more about my approach and how I work you can schedule an introduction call through the link below or get in touch at katy@katytrost.com.
“Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
International Coach Federation
“Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
International Coach Federation