Katy Trost is a coach to tech CEOs and founders in London, New York, and the San Francisco Bay Area. They partner with her to become more effective leaders and implement a system that creates consistency in their scaling organizations. Understanding the responsibilities and challenges that come with serving a company and its people, her mission is to support CEOs at Series A and beyond.
Katy is a Founders Advisor at Founders Forum Uk, the Virtual Advisory Board (VAB), and is a coach to the cohort of the Tech Nation Upscale Program, the PwC Fin-tech Scale Program, and the Mayor of London Mentoring Program. She partners with firms like Kindred Capital, Connect Ventures, Anthemis Ventures, and Jigsaw to support their portfolio companies. Her clients include senior leaders at Greycroft NYC, LRC Group Europe, Vonder UK, Condé Nast, Columbia Care, and Baxter Healthcare.
Born and raised in Germany, Katy spent four years traveling the world before moving to New York City. After multiple years in the VC/tech space in the US, she expanded her business to the UK, bringing a global perspective to her work with innovative and purpose-driven organizations.
Katy is certified through iPEC, the highest-rated coaching school in the US, PCC accredited by the International Coach Federation (ICF), and a Gazelle’s Scaling Up Coach. She combines the leadership methodologies of iPEC™ and the Conscious Leadership Group™ with the EOS™ model, The Table Group principles, and the Scaling Up™ framework, a series of one-page tools which more than 70,000 ﬁrms globally have used to successfully scale – many to $10 million, $100 million, $1 billion and beyond.
Her work has been featured on Forbes, Success Magazine, Thrive Global, and multiple other media outlets. She partners with organizations like WeWork, Soho House, Home Grown, and Quinnipiac University to lead training on the topics of business, leadership, and high-performance psychology. Katy supports the clients of multiple coaching firms including Gazelle’s Scaling Up Coaches, Prismaticco, JAS Leadership, Hercules Coaching, and SEVEN Coaching.