Katy Trost is a coach to tech CEOs and founders in London and New York City. They partner with her to become more effective leaders and implement a system that creates consistency in their scaling organizations. Understanding the responsibilities and challenges that come with serving a company and its people, her mission is to support CEOs at Series A and beyond.

Katy is a Founders Advisor at Founders Forum UK, the Virtual Advisory Board (VAB), and is a coach to the cohort of the Tech Nation Upscale Program, the PwC Fin-tech Scale Program, and the Mayor of London Mentoring Program. Born and raised in Germany, Katy spent four years traveling the world before moving to New York City. After multiple years in the startup ecosystem in the US, she expanded her business to the UK, bringing a global perspective to her work with innovative and purpose-driven organizations.

Katy is PCC accredited by the International Coach Federation™ (ICF) and certified in the leadership methodologies of iPEC™, the highest-rated coaching school in the US, as well as the Gazelle’s Scaling Up™ framework, a series of one-page tools which more than 70,000 firms globally have used to successfully scale – many to $10 million, $100 million, $1 billion and beyond.

Her work has been featured on Forbes, Success Magazine, The Org, Thrive Global, and multiple other media outlets. She’s partnered with organizations like WeWork, Soho House, Home Grown, and Quinnipiac University to lead training on the topics of business, leadership, and high-performance psychology.

Company Offsites

In addition to 1on1 engagements, I work with executive teams and facilitate quarterly strategy offsites.

For Accelerators

I partner with growth stage accelerators to advise on program design and coach their cohorts.

For Investors

I partner with VC firms to support their portfolio companies. Reach out to learn more.


London I New York City


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