Katy Trost is a coach and advisor to tech CEOs in London and New York City. They partner with me to become more effective leaders and build thriving organizations while navigating the challenges of scale. Understanding the responsibilities and challenges that come with serving a company and its people, her mission is to support CEOs at Series B and beyond.

Born and raised in Germany, Katy spent four years traveling the world before moving to New York City. After multiple years in the US startup ecosystem, she expanded her business to the UK, bringing a global perspective to her work with innovative and purpose-driven organizations. She is a coach and judge to Tech Nation Future Fifty and Upscale, Octopus Ventures, Founders Forum, PwC Fintech Scale, and the Mayor of London Mentoring Program as well as a member of the board of advisors for various startups. Her clients include companies backed by leading investors, including SoftBank, First Round Capital, Primary Venture Partners, Felix Capital, Octopus, Inflexion, Maven, and more.

Katy holds an Executive mini MBA from the London School of Business and Finance (LSBF), is PCC accredited by the International Coach Federation (ICF) and certified in the leadership methodologies of iPEC, the highest-rated coaching school in the US, Workboard™ OKRs, and the Gazelle’s Scaling Up™ framework, a series of one-page tools which more than 70,000 firms globally have used to successfully scale – many to $10 million, $100 million, $1 billion and beyond. Katy has also completed the Financial Times Board Director Program and the Nedx Board Alliance Program.

Her work has been featured on Forbes, Success Magazine, The Org, Thrive Global, and multiple other media outlets. She’s partnered with organizations like WeWork, Soho House, Home Grown, and Quinnipiac University to lead training on the topics of business, leadership, and high-performance psychology.