Katy Trost is a coach and advisor to CEOs in London and New York City. They partner with her to become more effective leaders and build healthy organizations while navigating the challenges of scale. Understanding the responsibilities and challenges that come with serving a company and its people, her mission is to support CEOs at Series B and beyond on their growth journey.

Her clients include companies backed by leading investors, including SoftBank, First Round Capital, Primary Venture Partners, Felix Capital, Octopus Ventures, Inflexion, Maven, and more. Katy is a coach and judge to Tech Nation Future Fifty and Upscale, Octopus Ventures, Founders Forum, Techstars, Harvard Alumni Entrepreneurs, Intel Ignite, PwC Fintech, and the Mayor of London Mentoring Program as well as an advisory board member of various startups.

Born and raised in Germany, Katy spent four years traveling the world before moving to New York City. After multiple years in the US tech ecosystem, she expanded her business to the UK, bringing a global perspective to her work with innovative and purpose-driven organizations.

Katy holds an Executive mini MBA from the London School of Business and Finance (LSBF), is PCC accredited by the International Coach Federation (ICF) and certified in the leadership methodologies of iPEC, the highest-rated coaching school in the US, Workboard™ OKRs, and the Gazelle’s Scaling Up™ framework, a series of one-page tools which more than 70,000 firms globally have used to successfully scale – many to $10 million, $100 million, $1 billion and beyond. Katy has completed the Financial Times Board Director Program and the Nedx Board Alliance Program.

Her work has been featured in Forbes, Success Magazine, The Org, Thrive Global, and multiple other media outlets. She’s partnered with organizations like WeWork, Soho House, Home Grown, and Quinnipiac University to lead training on the topics of business, leadership, and high-performance psychology.


In addition to individual CEO engagements, I work with boards, executive teams and facilitate quarterly strategy offsites.


I partner with growth and late stage accelerators to advise on program design and coach their cohorts.


I partner with leading VC and PE firms to support their portfolio companies.


London I New York


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