Katy Trost is a coach to CEOs and founders of tech Scaleups in London and New York City. They partner with her to become more effective leaders and implement a system that creates consistency in their scaling organizations. Understanding the responsibilities and challenges that come with serving a company and its people, her mission is to support CEOs at Series A and beyond.

Katy is a Founders Advisor at Founders Forum Uk, the Virtual Advisory Board (VAB), and is a coach to the cohort of the Tech Nation Upscale Program, the PwC Fin-tech Scale Program, and the Mayor of London Mentoring Program. She partners with firms like Kindred Capital, Connect Ventures, Anthemis Ventures, and Jigsaw to support their portfolio companies. Her clients include senior leaders at Greycroft NYC, LRC Group Europe, Vonder UK, Condé Nast, Columbia Care, and Baxter Healthcare. 

Born and raised in Germany, Katy spent four years traveling the world before moving to New York City. After multiple years in the VC/tech space in the US, she expanded her business to the UK, bringing a global perspective to her work with innovative and purpose-driven organizations.

Katy is certified through iPEC, the highest-rated coaching school in the US, PCC accredited by the International Coach Federation (ICF), a Gazelle’s Scaling Up Coach, and a contributor to Forbes magazine. She combines iPEC’s leadership methodology with the Scaling Up framework, a series of one-page tools which more than 70,000 firms globally have used to successfully scale – many to $10 million, $100 million, $1 billion and beyond.

Her work has been featured on Forbes, Success Magazine, Thrive Global, and multiple other media outlets. She partners with organizations like WeWork, Soho House, Home Grown, and Quinnipiac University to lead training on the topics of business, leadership, and high-performance psychology. Katy supports the clients of multiple coaching firms including Gazelle’s Scaling Up Coaches, JAS Leadership (NYC), Hercules Coaching, and Seven Coaching.

Katy Trost Executive Coaching

     World Class Training

I’m committed to providing only the highest standard of materials on business, leadership, and high performance psychology. I’m certified through IPEC, the highest-rated coaching school in the US, and ACC accredited by the ICF, the most recognized regulatory body for coaching globally. I’ve also been trained by The Scaling Up Institute, the coaching organization associated with the world’s renowned Entrepreneurs Organization

   100% Satisfaction

Initial engagements typically begin with a six month period, and can then be extended indefinitely. As coaching is new to many, and is largely still an unregulated industry, I offer a 30-day satisfaction guarantee. If after the first month of working together the benefits are not apparent, all remaining sessions can be refunded. I’m proud to say I’ve had a 100% satisfaction rate thus far.

   Highly Customized

While there are key areas many of my clients appreciate focusing on, there is no one-size-fits-all approach. Therefore, all programs are tailored to each individual and their organization. Combining the IPEC methodology with the Scaling Up framework, a series of one-page tools which more than 70,000 firms have used to scale their companies successfully, my clients have access to the most effective tools of leadership and organizational development.

   It’s A Partnership

Instead of stringing together a bundle of sessions, I’m committed to creating true partnerships. Working with me means having access to me at any time within 24 hours and being supported through the highs and lows of entrepreneurship and business. Coaching is not about fixing anyone. My clients are proud to have an executive coach by their side who has no interest other than their success. Therefore, I take on only a limited number of clients  to ensure full focus and support.

   Convenience And Depth

Video calls save a tremendous amount of time commuting and finding focus, therefore many sessions take place online. However, developing a deep relationship with each person I work with means combining online sessions and in-person meetings.


Since I’ve been running my own businesses from a young age and don’t have a typical consultant or corporate background, I understand the challenges that come with entrepreneurship. Having traveled to over 30 countries on a 4 year long trip and started a business in New York City, I bring a global perspective to my work. 

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